Amuerte Coca Leaf Gin
Life is a magic interlock of absence and presence. Absence can hide the presence of the unforeseen.
Text on the inside: All is unexpectedly surprising for those who keep on searching.
The project consists of the development of a luxurious packaging for a Wine & Spirits product.
The brand chosen is Amuerte and the product is the Coca Leaf Gin.
Life can be seen as a game of absence and presence. Absence can be considered as the presence of something unexpected. Presence can hide the absence of something that has ceased to exist. Life is a magic interlock of absence and presence.
The packaging represents the concretization of the concepts of life and death, presence and absence.
Amuerte's motto is carpe diem, a reminder that death is never too far away and that life should therefore be lived to the fullest.
The packaging is a reminder we should not stop searching for what we desire, despite all the apparent absences and because of all the hidden presences.